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U.K. Food Retailer to go Plastic-Free

08-Feb-2018

Iceland, the UK’s leading frozen food specialist, is committing to globally eliminate plastic packaging from all of its own brand products by the end of 2023. 
5-year plan is to end all plastic packaging on it's own-brand products, affecting 1,400 product lines
Cardboard trays will replace the black plastic trays commonly used for microwave meals
Biodegradable straws will replace plastic straws
80% of customers support the move to go plastic-free

SOURCE: CBC, Feb 2, 2018
http://www.cbc.ca/radio/day6/u-k-food-retailer-vows-to-be-the-world-s-first-to-go-plastic-free-1.4510678

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