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U.K. Food Retailer to go Plastic-Free


Iceland, the UK’s leading frozen food specialist, is committing to globally eliminate plastic packaging from all of its own brand products by the end of 2023. 
5-year plan is to end all plastic packaging on it's own-brand products, affecting 1,400 product lines
Cardboard trays will replace the black plastic trays commonly used for microwave meals
Biodegradable straws will replace plastic straws
80% of customers support the move to go plastic-free

SOURCE: CBC, Feb 2, 2018


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